The State of Product Management

  • 23 Feb 2016
  • 6:15 PM - 8:00 PM
  • YWCA Toronto - Nancy's Auditorium, 87 Elm St, M5G OA8, Toronto


Registration is closed

Software Product Management, even more than business in general, is being shaped and re-shaped by multiple trends, including:

  • Ubiquity of Agile Development
  • Rapid Cloud/SaaS adoption
  • Increased emphasis on Design and UX
  • Advent of Big Data and Analytics

What are the implications for your Product role? Are the new skills and tools associated with these trends vital for your career’s future, or merely nice-to-haves? What are the opportunities and threats embedded in these trends that you as a Product Manager should be aware of --- and also prepared to master?

Join us for a candid interactive panel discussion on the current state of Product Management, seen from the perspective of software product industry leaders who are already confronting the full force of these four powerful changes. Come away with answers to the questions above as well as to any queries that you'd like to address to the panelists.

Moderator: Eric Boduch, Pendo
Eric Boduch has been involved with both startup and publicly traded software companies in senior management positions since 1995. He has extensive technology marketing, product management, strategy development and business development experience. He currently is a founder of, a software company backed by Battery Ventures and Salesforce Ventures.


  • Avrum Laurie, Freshbooks -
    Hailing from Toronto, Avrum graduated from the University of Toronto in Computer Engineering. He cut his teeth at Microsoft in Seattle, working for teams across Office, Windows, and Search -- eventually moving back to Toronto to join the product team at FreshBooks in 2011.
  • Yoav Schwartz, Uberflip -
    Yoav is a co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company.
  • Kim Phelan, Clearfit -
    Kim has led products for SAAS based software companies for the past 15 years. She is VP of Product Management at Clearfit

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