Maybe We Should Be Problem Managers

  • 27 Nov 2018
  • 6:00 PM - 8:00 PM
  • Pivotal, 1 Toronto Street, 11th Floor, Downtown Toronto


  • $5 off Regular Admission (Special Discount Code Required)

Registration is closed

On November 27th, we're honoured to host Steve Johnson, VP Product at Pragmatic Marketing. Steve is a dynamic speaker so you won't want to miss this one.


Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.


  • A better metaphor for product manager
  • Is the product manager a "mini-CEO"?
  • A simple tool to profile product management activities

In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.

Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions and support.


Steve Johnson is an author, speaker, and advisor on product strategy and product management. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

In his various technical marketing roles, he has launched dozens of product offerings. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches. Steve has personally trained thousands of product managers and hundreds of company senior executive teams.

At Pragmatic Marketing, he helps product teams implement the latest methods for today’s business environments.

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