This was an online event. A recording is available on YouTube.
Contrary to popular belief, every product release does not require the same level of effort to bring to market. Dragging out the same launch checklist for each release not only depletes often limited resources, it can dilute the impact of an important launch and overall message. To give the right level of prioritization and resource allocation for your product launches, based on business/market impact, learn how to develop categorizations of release types with practical steps for implementation.
Sheri Zelle is a technology-marketing executive who has spent 20 years working with start-ups and global brands like Corel, Yahoo!, and Symantec. She currently leads product marketing for Peer39, an adtech company based in New York, NY. Sheri’s deep love for product marketing and go to market strategy drive her efforts to evangelize the role and discipline of product marketing so companies can more efficiently and effectively bring products to market.
Copyright Toronto Product Management Association (TPMA) © 2021