Attend our AGM on June 18th and cast your vote for our new board! More info here (PDF)
Barbara Szreder is a seasoned digital product leader with over 15 years of experience in driving customer-centric digital transformations for B2B SaaS, non-profits, and eCommerce organizations. Currently, as Director of Digital Experience & Strategy at Unify Global, she leads initiatives that blend AI-driven automation, UX optimization, and data-informed growth strategies to elevate client outcomes. Previously, she held pivotal roles at World Vision Canada and Talent.com, where she launched scalable design systems, implemented AI-powered marketing automation, and led cross-functional teams to achieve measurable business impact. Barbara’s expertise lies in crafting seamless digital experiences that connect users, drive engagement, and optimize conversion performance.
Barbara initially joined TPMA as a volunteer, where she witnessed firsthand the impact and value this community brings to product management professionals. Inspired by the organization’s mission, she wanted to play a more active role in shaping its future and ensuring ongoing value for members. After successfully growing the volunteer community last year, Barbara aims to build on that momentum, fostering a more engaged volunteer base to drive key initiatives forward. With established relationships with fellow board members and volunteers, she is committed to amplifying TPMA’s impact and extending its reach within the product management community.
Since joining the board in September 2024, Barbara and her team have grown the volunteer community by 150%, reaching 43 active members. Focused on recruitment, onboarding, and engagement, she led initiatives such as monthly Volunteer Spotlights, virtual meetups, volunteer campaigns, and streamlined volunteer onboarding/offboarding processes, achieving a 90% satisfaction rate and reinforcing TPMA’s volunteer-driven impact.
Barbara has also contributed to other key projects, including supporting the AGM and assisting with the website redesign to enhance user experience and community engagement.
"As someone who started as a volunteer, I understand the value of giving back and the power of community. My goal is to ensure every volunteer feels seen, supported, and empowered to contribute in impactful ways."
Toronto Product Management Association (TPMA) is a community focused on development, growth and networking of Product professionals in the Greater Toronto Area.
