Our Blog - Toronto Product Management Association

Event Recap: The Art of the Career Pivot: Turning Challenge Into Opportunity

The Toronto Product Management Association (TPMA) recently hosted an inspiring evening on the art of career pivots, featuring insights from seasoned product leader Joey Benedict. Held at Rose Rocket’s lively office space, this event was a full house, with many attendees joining their first TPMA gathering. Andrew Williams, TPMA board member and Director of Product at Vertical City, set the tone, highlighting TPMA’s journey and its foundation of community-driven growth through passionate members, sponsors, and volunteers.

Empowering Change in Health Tech: Lessons from Product Manager

The path to becoming a successful Product Manager can be as varied and unique as the products a PM creates. In the tech industry, product management involves a blend of strategic thinking, user empathy, and cross-functional collaboration. For aspiring PMs, understanding the diverse experiences and insights of seasoned professionals can be incredibly valuable in charting a successful path.

Breaking into Product Management: Essential Career and Resume Tips

Navigating a career in Product Management comes with its own set of challenges, especially when you're at the beginning of your journey or making a transition. Whether you're a New Canadian adjusting to the North American job market, someone trying to pivot into product management, or an early-stage PM eager to prove your value, having the right mindset and strategy is critical.

Crafting a Product Manager’s Resume: Do’s, Don’ts, and Differentiators for 2024

Standing out in today’s competitive product management field can be challenging, especially when every resume on a hiring manager’s desk claims impact and expertise. To help you highlight your most compelling accomplishments, we’ve teamed up with The Product Recruiter to bring you this practical checklist—targeted specifically for Product Managers aiming to land that next interview-worthy role.

Event Recap: David vs Goliath: How Product Teams Take on Industry Giants and Win

In the modern business landscape, small, agile product teams often find themselves facing off against well-established industry giants. But how can these Davids stand a chance against the Goliaths of their industry? Find out the valuable insights on just that in this blog recap!

How Do I Get into Product Management?

"So how can I break into Product Management?" This is a question many have asked themselves before taking the leap and diving into the field. Only recently have there been degrees in Product and a clear path into the profession, leaving most to have either accidentally wandered down this career path or forged their way in.

Planning User Research Activities

In the last post, we talked about why user research is important, and an overview of how to get started if you’re new to it. In this post, we will walk you through the first step, which is to plan your user research activities.As a product manager, the insights you gather are crucial not just for understanding user needs but for aligning these needs with your product roadmap.

Six Product Marketing Traits Leaders Look For

In today’s competitive job market, securing a Product Marketing role is more challenging than a year ago. However, Product Marketing remains essential for business success, with companies continuously investing in this area.If you’re looking for your next role, here are six key product marketing traits that recruiters, talent acquisition professionals and tech startups are actively seeking.

Scaling a Product Career: Insights from Sorren Isler, Lead PM at VTS

In this TPMA interview, we meet with Sorren Isler to get her expert insights on scaling a product career and the nuances within product management. As the Lead Product Manager at VTS, Sorren oversees the full lifecycle of mobile and digital products, focusing on building cohesive, cross-functional teams that thrive on collaboration and innovation. With a rich background that includes pivotal roles at Ecobee and LoyaltyOne, Sorren has a reputation for tackling complex challenges head-on and fostering an environment where creativity and teamwork flourish.

Leading Through Change: My Journey with the TPMA

When Lee Garrison invited me to join the Toronto Product Management Association (TPMA) board, I didn’t know what to expect. I certainly didn’t anticipate becoming President & Chair at our first board meeting. The journey that followed was filled with unexpected challenges, growth, and triumphs. Now, as my term has come to an end, I can reflect on the experiences over the last three years.

Insights from some of the top Product Craftspeople in the Industry.