Our BLOG

Insights & News from Toronto's Product Community

News and perspective from the Toronto product community. Submit your article idea to our team!

Celebrating Our Volunteers: International Volunteer Day 2025

December 5, 2025

The TPMA proudly celebrates International Volunteer Day 2025 by recognizing the incredible contributions of the volunteers who power every program, event, and initiative across our growing community. This year’s achievements—from record membership growth to expanded programs, partnerships, and events—are a testament to the dedication, passion, and impact of the volunteers who make TPMA thrive.

Event Recap: The PM Career Playbook - Real Insights from Those Who Hire PMs

November 4, 2025

TPMA kicked off its new season on Tuesday, September 30th, with Inside Intel from the People Who Hire You at BrainStation. Career advice for Product Managers often comes from theory, not experience. At this recent event however, attendees got the opposite: real-world guidance from people who actually hire and place PMs.

The ProductTO event series is officially joining the TPMA

September 15, 2025

We're excited to support this amazing product community

Beyond data: why experience defines senior PMs

August 7, 2025

This blog post argues that what truly defines a Senior Product Manager isn’t just data fluency or tool mastery, but deep, hard-earned experience—having “seen it” and “done it” enough to move faster, decide more confidently, and lead with clarity. While data remains essential, it’s a PM’s accumulated instincts, taste, and judgment that often make the biggest impact in navigating complexity and accelerating execution.

Bake In Some Effort: Why User Work Creates Product Love

August 7, 2025

Ever heard that Less is more? In product, that’s not always true. Sometimes, the best way to improve your product... is to add a little work. Sounds backwards, right? Let’s rewind to the 1950s.

How technical do you have to be as a Product Manager 🤔?

June 9, 2025

There’s a common unspoken myth in product management that to succeed, you must have strong technical chops. This includes SQL fluency, system architecture diagrams, API troubleshooting… the list goes on. For many of us—especially those coming from non-technical backgrounds—this can feel like a disqualifier before we’ve even stepped up to the starting line and it can be discouraging.

Why the Best Product Ideas Don’t Always Start With User Pain

May 19, 2025

As product managers, we are wired to solve problems. We spot friction, talk to users, build something better, and repeat. But the truly great PMs? They go further. They don’t just fix what’s broken today - they see what people will need tomorrow. They build products that feel obvious in hindsight but radically reshape how entire industries operate. Their secret? Pattern recognition.It might be the most underrated (and underdeveloped) skill in product. And like any skill, it can be developed.

Call for Nominees! Join our Board of Directors!

April 29, 2025

Are you passionate about product management? Do you know someone who is? We're on the hunt for new members to join our board of directors and help shape the future of the Toronto Product Management Association.

Making Waves Together: Celebrating TPMA Volunteers for National Volunteer Week

April 28, 2025

At the heart of the Toronto Product Management Association is something truly special: a community of volunteers who show up, share their time, and make a lasting impact. This National Volunteer Week (April 27 – May 3), we’re taking the time to celebrate the volunteers who make TPMA stronger, more connected, and full of possibility. This week is for you — to reflect on your impact, share your stories, and thank you for everything you do.‍

Vision Meets Execution: Lessons from Rosemary King's Product Strategy Workshop

April 28, 2025

On Saturday, April 12th, the Toronto Product Management Association (TPMA) community was fortunate to host Rosemary King to run a half-day workshop at the Schulich Business School. The focus? Tackling one of the most challenging parts of our craft: building effective product strategy.