Our Blog - Toronto Product Management Association

Event Recap: David vs Goliath: How Product Teams Take on Industry Giants and Win

In the modern business landscape, small, agile product teams often find themselves facing off against well-established industry giants. But how can these Davids stand a chance against the Goliaths of their industry? Find out the valuable insights on just that in this blog recap!

Six Product Marketing Traits Leaders Look For

In today’s competitive job market, securing a Product Marketing role is more challenging than a year ago. However, Product Marketing remains essential for business success, with companies continuously investing in this area.If you’re looking for your next role, here are six key product marketing traits that recruiters, talent acquisition professionals and tech startups are actively seeking.

Planning User Research Activities

In the last post, we talked about why user research is important, and an overview of how to get started if you’re new to it. In this post, we will walk you through the first step, which is to plan your user research activities.As a product manager, the insights you gather are crucial not just for understanding user needs but for aligning these needs with your product roadmap.

How Do I Get into Product Management?

"So how can I break into Product Management?" This is a question many have asked themselves before taking the leap and diving into the field. Only recently have there been degrees in Product and a clear path into the profession, leaving most to have either accidentally wandered down this career path or forged their way in.

Scaling a Product Career: Insights from Sorren Isler, Lead PM at VTS

In this TPMA interview, we meet with Sorren Isler to get her expert insights on scaling a product career and the nuances within product management. As the Lead Product Manager at VTS, Sorren oversees the full lifecycle of mobile and digital products, focusing on building cohesive, cross-functional teams that thrive on collaboration and innovation. With a rich background that includes pivotal roles at Ecobee and LoyaltyOne, Sorren has a reputation for tackling complex challenges head-on and fostering an environment where creativity and teamwork flourish.

Leading Through Change: My Journey with the TPMA

When Lee Garrison invited me to join the Toronto Product Management Association (TPMA) board, I didn’t know what to expect. I certainly didn’t anticipate becoming President & Chair at our first board meeting. The journey that followed was filled with unexpected challenges, growth, and triumphs. Now, as my term has come to an end, I can reflect on the experiences over the last three years.

Introduction to User Research for Product Managers

Every Product Manager knows the importance of involving users frequently in the product development process. This involvement often happens through user research, conducted by a Product Manager, Designer, or, in more mature organizations, a User Researcher.

What Recruiters & TA Leaders Look For on LinkedIn: How to Make Yourself More Marketable

It’s pretty common only to update your LinkedIn profile when job searching or announcing a new position. Still, as we’ve seen over the last year, employment circumstances can change at any time, so it’s essential to always stay in a position of readiness.

Event Recap: Product Pricing and Monetization Trends

During the event industry experts provided valuable insights into the complexities and innovative approaches to pricing in today's competitive market, emphasizing the integration of AI and big data. Unlike conventional approaches, modern pricing strategies are increasingly leveraging technology to improve accuracy and customer alignment.

Event Recap: The AI Double Feature - Building AI Products and Product Management Using AI

With Halloween right around the corner, the Toronto Product Management Association spearheaded the spooky topic of AI in a double-feature focused on the development of AI products and the application of AI in product management. The discussion panel drew a full house of professionals eager to learn more about the world of AI innovation.

Insights from some of the top Product Craftspeople in the Industry.