Supporting the growth, recognition and development of product management professionals in the GTA

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Special statement regarding COVID-19

In order to keep our members, guests, and their coworkers and families safe during this health emergency, the TPMA is holding all events in an online format. All online events are currently free to register and attend. For further information on Memberships, see Please direct any inquires to

Sincerely, the TPMA Exec Team

December 7, 2020: Special On-Line Joint Event with TorCHI

Join us for our second joint event with TorCHI (a professional association of people in the Toronto UX community). Special guest, Stephen Anderson will be speaking about Things to Think With from his latest book, Figure It Out: Getting From Information to Understanding, which has been described as “required reading for designers and anyone else who needs to explain things.”

When something is too challenging to work out ‘in our heads’, we make things to think with. Think tools, maps, drawings, and designed spaces. But how do these 'tools for thought' increase our human capacity for understanding and group collaboration? Stephen will answer these questions and more, as we take a critical look at studies and toolkits being used by teams.

For more information and free registration, please visit:

November 10, 2020: Special On-Line Joint Event with TorCHI

Our first joint event with TorCHI (a professional association of people in the Toronto UX community) was on the topic of Intentional Product Leadership with Chris Avore talking about his recent book, Liftoff!: Practical Design Leadership to Elevate Your Team, Your Organization, and You. For details, slides and the recording please visit: TorCHI.

September 10, 2020: Thank you, Michael Armata!

Before we begin our new 2020/2021 season, please join us in thanking Michael Armata, who has recently stepped down from his active TPMA Board role. Michael has served on the TPMA Board since 2017 and has been instrumental in organizing and managing membership with a small team of volunteers. He has tirelessly helped set-up and run many Toronto product events including the ProductCamp Toronto 2017 event.

We are truly grateful for his contributions.

Sincerely, the TPMA Exec Team

Alan Armstrong: 1971-2019

Alan was an instrumental founder and vibrant member of the Toronto Product Management Association. Lee Garrison hired Alan back in 1999 at KL Group/Sitraka and it was Alan's enthusiasm and initiative that gave birth to the TPMA in 2001 (along with Prasing Ga and Paul Chen). Over 15 years ago you would have found him as well as a few other “very green” PMs sitting in Sitraka's basement discussing PM issues. Keith Fraser, one of the original members of the TPMA remarked "There was only around 6 of us who decided to meet monthly to talk about the role (and challenges) of being a PM in the Toronto area. It was the start of something that has now grown into what the TMPA is today."

Alan has done a great amount for the organization that he helped found. He had the vision to see back then the need for such an organization and helped make the TPMA into one of the leading PM organizations in North America today.

Alan is survived by his three children (Siena, Thea and Liam) and by their mother and his friend Marlys Neufeldt, by his parents Rosemary and Bill Armstrong, brothers of Rob (Becky) and Scott (Jennifer), and several nieces, nephews, and cousins.

He was a frequent participant and speaker of the TPMA and will be greatly missed.

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