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• How far would you go? Go Further. Putting empathy at the heart of everything.

  • When
    29 Jan 2019
  •  
    6:00 PM - 8:00 PM
  • Location
    Pivotal, 1 Toronto Street, 11th Floor, M5C 2V6
  • Registered
    50 registrants

  Register

  It's one thing to be curious about your customers’ challenges. It's another thing to be empathetic.

  Join us on January 29th to learn more about how empathy for your customers can change the way you do your job.  How far are you willing to go to build customer empathy?

  Gaining real customer empathy will help you become a better product manager in any industry.  Understanding the hurdles your customers overcome to achieve their goals ensures your teams can find the right solutions.

  Do you judge your customers or have pre-conceptions about what they want to do or why they want to do it?  You don’t have to agree with your customers to understand and acknowledge their feelings, but you do need to spend time and take a few risks.

  During this presentation, Caroline will share her perspectives and experiences on how to infuse true empathy into your work, using real past client case studies to add truth and depth. She will show you the lengths to which dedicated teams will go to build customer empathy, including a full drag transformation.

  What will you do differently with what you learn at this meeting?

  As a Partner at The Sound, Caroline and her team believe that the most exciting insights & opportunities come from pushing past simple observation and curiosity and pushing into the intersection of unvarnished experience.

  Registration begins at 6, session begins at 6:30.

  

  Caroline Fletcher is a passionate and experienced Vice President with global experience in executing unique and exploratory qualitative research. With over 15 years of experience, she is deeply skilled in harnessing empathy and human understanding to generate business-changing insights that impact marketing, strategy and innovation. She has worked across many categories including FMCG, alcohol, technology, and has a particular passion for beauty and fashion challenges.
  

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• Conversational Interface - Preparing for AI Voice Products

  • When
    26 Feb 2019
  •  
    6:00 PM - 8:00 PM
  • Location
    Pivotal, 1 Toronto Street, 11th Floor, M5C 2V6
  • Registered
    Be the first

  The voice artificial intelligence market is evolving.  Product Managers should prepare themselves for the new ecosystem products.

  Learn how to future proof your organization by taking a product, bottom-up, from an idea stage to a full product line. We will share the challenges that we worked through navigating the organization, getting buy-in from leadership, and marketing support for the product.

  During the event, we'll address:

  • Challenges introducing voice products from within your organization
    
  • Consumer challenges with voice products
    
  • Voice - a fad or a complement to existing channels?
    

  You'll begin the evening with a quick interactive exercise, learn more about voice channels, participate in a great demo, and have an opportunity for questions.
  

  See you on February 26!

  Registration at 6, event will start at 6:30
  

  Piyush Gaur is a Senior Product Manager at TELUS, leading the Artificial Intelligence portfolio for consumer products. He has more than 10 years of experience in products. In the past, he has worked for companies such as Sony and Blackberry and has started his own start-up in the Hardware Design industry. He has an MBA from Rotman and an Engineering degree in Mechatronics from Edinburgh Napier University. He likes new technologies and loves creating business models around them, looking at the customer problems. He was a professional Cricket player and now runs marathons and plays badminton.

  
  

  
  

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