About the Event
Turn your product vision into a defensible, well-structured strategy.
Join TPMA for a full-day, hands-on workshop designed for product managers who want to strengthen their strategic thinking, confidently align stakeholders, and build strategy documents that actually drive decisions.
Facilitated by Rosemary King, this interactive workshop walks you through a complete product strategy template step-by-step. Together, we’ll examine what each section is for, how to gather the inputs that shape it, and how to build alignment around your decisions. Through guided, hands-on exercises, you’ll pressure-test your reasoning so you leave confident that every part of your strategy is grounded, defensible, and ready to share.
After you will have a complete draft of your own strategy document, plus the tools and frameworks to refine it long after the workshop ends.
What You’ll Learn
- Build a product strategy from scratch with minimal leadership input
- Identify and structure the key inputs that shape a strong strategic narrative
- Defend your decisions on priority, resources, and implementation with clarity and confidence
- Connect your goals and roadmap to measurable outcomes your team can rally around
- Apply learnings through guided breakout sessions, peer reviews, and real company examples
What to Expect?
This workshop is focused on real-world application. You won’t be stuck in endless conversations about theory, you’ll leave with a practical framework to bring into your career.
Expect:
- A day-long session with hands-on exercises, discussion, breaks for reflection and Q&A
- A running case study used throughout the day to tie concepts together
- Smaller group activities to ensure everyone gets a turn to discuss contribute
Who Should Attend
Mid-level to senior PMs and product leaders looking to sharpen their strategic toolkit, as well as early stage PMs eager to understand how great product strategy is built and communicated.
Event Tickets
This workshop is open to all TPMA members.
- Enrolment Fee: $500
- Community Builder Members: 25% off
- Limited to 20 participants for a focused learning experience. To register, you must have an active TPMA account. Update your membership here. If you need help setting one up, please reach out to info@tpma.ca.
- Lunch and refreshments will be provided to attendees throughout the day
Event Details
Date: January 17, 2026
Agenda:
- 8:30 AM - Arrival & Breakfast
- 9:00 AM - Workshop starts
- 12:00 PM - Lunch
- 5:00 PM - Session Concludes and Networking starts with refreshments
Location: Schulich Downtown Campus — Suite 500, 222 Bay St, Toronto, ON M5K 1K2
Participants will be required to bring their laptops.
For accessibility questions, please contact info@tpma.ca.
What Others Have Said
This is the second iteration of this workshop—and this time, we’ve made it longer to give you more space to dig in and apply the concepts. Past participants called it “very engaging and to the point,” praised the “real examples,” and highlighted the “thought-provoking content” and “valuable breakouts that apply directly to real work.” If you’ve ever struggled to turn your ideas into a clear strategy your team can act on, this workshop will give you the structure, language, and confidence to do exactly
Highlights from the last strategy workshop: https://www.tpma.ca/post/vision-meets-execution-lessons-from-rosemary-kings-product-strategy-workshop
