As VP, Content Platforms, Barbara Escoto is responsible for guiding Bell Media’s technology and customer experience strategies for all platforms, including English and French entertainment, sports, news, and audio products, and overseeing discoverability and engagement optimization across all platforms. Under her leadership, Escoto and her team identify and pursue opportunities to enhance Bell Media’s direct to consumer offerings and partnerships by leveraging data to deliver the most relevant content to viewers across Canada.
Formerly Vice-President, Digital Products, Escoto oversaw all aspects of Bell Media’s multi-platform audience experience, while maximizing engagement opportunities in the ever-evolving media landscape to find creative ways to connect audiences with content they love and trust.
