Jenya Farris leads teams in crafting software that makes a meaningful difference in people's lives. With an insatiable curiosity and a focus on superb user experiences, she's driven to discover elegant solutions for complex problems. As VP of Product at Routific, she's helping businesses cut costs and reduce carbon footprints with route optimization. She empowers route planners with powerful and intuitive tools, makes drivers happy with efficient routes, and creates seamless delivery experiences. Previously, she led Lane Four Highroad, a revenue operations platform, from its first customers to acquisition.


