Martha Malloy is a seasoned product discovery coach dedicated to transforming how teams approach customer research. As founder of Product Bets & Jams, she partners with product trios across industries to elevate their discovery practices into engines of growth.
With 20+ years of experience spanning product management, design, and UX research, Martha brings a holistic perspective to her coaching. She's helped teams from startups to Fortune 500s build products customers genuinely love while accelerating their path to insights.
Martha's hands-on approach combines proven frameworks with cutting-edge techniques, including thoughtful AI integration to enhance human-centered research. Based in Toronto and working globally, she empowers teams with the confidence to conduct meaningful customer interviews that drive better product decisions.
