Stakeholder Management – What Design, Development, and Business Leaders Want from You

Every PM knows the challenge - getting design, engineering, and leadership aligned feels like a monumental task some days. But when these relationships work, great products happen. Join us to learn how successful PMs build genuine partnerships that get stuff done!

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Our Speakers
Barbara Escoto
VP, Content Platforms @ Bell Media
Adrienne Petrie
CPO and Co-Founder @ Membera
Paul Jara
Co-founder @ Frame
Event Date: 
Tuesday, February 25, 2025
Start Time: 
5:30 pm
Event Location: 
Electric Mind, 200 Adelaide St W, Toronto, ON M5H 1W7

About the Event

In this session, product leaders from across disciplines will share real-world strategies for driving collaboration and decision-making. 

You'll hear from:

  • Barbara Escoto, VP @ Bell Media on balancing business goals with customer experience
  • Adrienne Petrie, CPO @ Membera on how PMs and Designers can collaborate to build features that resonate
  • Paul Jara, Co-founder @ Frame on building better relationships with engineers and developers

Our speakers will break down their unique perspectives on how PMs can navigate different opinions, build influence, and get things done—even under tight deadlines. Whether you're working through misalignment or striving to elevate your team dynamics, you’ll leave with actionable tactics to apply right away.

You'll learn about:

  • Effective communication strategies for different stakeholder groups
  • Techniques for building trust and credibility across functions
  • Real-world examples of successful cross-functional collaboration

Event Tickets:

This event is open to everyone, but a free TPMA membership is required to attend.Tickets cost $15 for regular TPMA Members and $12.50 for Community-Builder level members. Update your membership here.Your ticket includes a drink and a selection of light snacks.

Event Agenda: 

  • 5:30 - 6:00 PM: Networking (in-person only) 
  • 6:00 - 6:30 PM: Presentations by Barbara Escoto, Adrienne Petrie, & Paul Jara
  • 6:30 - 7:15 PM: Audience Q&A 
  • 7:15 - 8:30 PM: Networking (in-person only)

Location: 

Hybrid: In person Electric Mind, 200 Adelaide St W, Toronto, ON M5H 1W7 or join online via Zoom

Accessibility: For any accessibility concerns, please reach out to us at info@tpma.ca.

Speaker Bios
Barbara Escoto
VP, Content Platforms @ Bell Media
Adrienne Petrie
CPO and Co-Founder @ Membera
Paul Jara
Co-founder @ Frame
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