About the Event
In this session, product leaders from across disciplines will share real-world strategies for driving collaboration and decision-making.
You'll hear from:
- Barbara Escoto, VP @ Bell Media on balancing business goals with customer experience
- Adrienne Petrie, CPO @ Membera on how PMs and Designers can collaborate to build features that resonate
- Paul Jara, Co-founder @ Frame on building better relationships with engineers and developers
Our speakers will break down their unique perspectives on how PMs can navigate different opinions, build influence, and get things done—even under tight deadlines. Whether you're working through misalignment or striving to elevate your team dynamics, you’ll leave with actionable tactics to apply right away.
You'll learn about:
- Effective communication strategies for different stakeholder groups
- Techniques for building trust and credibility across functions
- Real-world examples of successful cross-functional collaboration
Event Tickets:
This event is open to everyone, but a free TPMA membership is required to attend.Tickets cost $15 for regular TPMA Members and $12.50 for Community-Builder level members. Update your membership here.Your ticket includes a drink and a selection of light snacks.
Event Agenda:
- 5:30 - 6:00 PM: Networking (in-person only)
- 6:00 - 6:30 PM: Presentations by Barbara Escoto, Adrienne Petrie, & Paul Jara
- 6:30 - 7:15 PM: Audience Q&A
- 7:15 - 8:30 PM: Networking (in-person only)
Location:
Hybrid: In person Electric Mind, 200 Adelaide St W, Toronto, ON M5H 1W7 or join online via Zoom
Accessibility: For any accessibility concerns, please reach out to us at info@tpma.ca.
Read Speaker Bio
As VP, Content Platforms, Barbara Escoto is responsible for guiding Bell Media’s technology and customer experience strategies for all platforms, including English and French entertainment, sports, news, and audio products, and overseeing discoverability and engagement optimization across all platforms. Under her leadership, Escoto and her team identify and pursue opportunities to enhance Bell Media’s direct to consumer offerings and partnerships by leveraging data to deliver the most relevant content to viewers across Canada.
Formerly Vice-President, Digital Products, Escoto oversaw all aspects of Bell Media’s multi-platform audience experience, while maximizing engagement opportunities in the ever-evolving media landscape to find creative ways to connect audiences with content they love and trust.
Read Speaker Bio
Adrienne Petrie is a product and design leader based in Toronto, passionate about elevating design within the product trio. With extensive experience building impactful, collaborative teams, Adrienne has a proven track record in solving product, user, and design problems across diverse roles. She is currently the CPO and Co-Founder of Membera and previously head product and design leadership positions at Authenticiti, Proposify, Trybe Inc., and Planswell.
Read Speaker Bio
Paul is a builder at heart. From building technology proofs-of-concept that evolved into startups, to award winning creative marketing campaigns for the world's biggest brands, to sophisticated back-office and e-commerce solutions for the enterprise, he is often asked to deliver successful outcomes under challenging conditions. While remaining hands-on in the code, he has spent his career fostering cross discipline collaboration. Over the past few years he has worked as a software consultant for several clients in the U.S. and Canada. As Co-founder of Frame, he is building a platform that helps clients reduce their Scope 3 greenhouse gas emissions.