Alistair is a bestselling author, entrepreneur, and event organizer who's written four books on tech and business, including Lean Analytics (widely considered required reading by startups everywhere.) His latest book, Just Evil Enough, is the result of a decade's research into go-to-market innovation. Alistair has served as a Visiting Executive at Harvard Business School, where he helped create the Data Science and Critical Thinking curriculum, and he is lecturing on go-to-market strategy at Stanford University.
Alistair launched and chaired a range of industry-defining technology conferences, including the Web Performance Summit, Cloud Connect, O'Reilly Strata, FWD50, and Startupfest, Canada's original startup event. A product manager at heart, he worked at Eicon Technology, Primary Access, and 3Com building early networking products before co-founding web performance pioneer Coradiant (sold to BMC in 2011) and the Year One Labs accelerator.
