John Kotowski is the co-founder of PricingSaaS, a pricing intelligence company that assists SaaS operators in making better pricing decisions. Before establishing PricingSaaS, John worked as a product leader, building and monetizing software at several companies, including Format, Tulip, and Chango. There, he learned about the importance of not only creating products that users want but also ones that they are willing to pay for, which ultimately led him to starting his own product pricing company.