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Software and software-enabled systems can be overwhelming complex to price and monetize. But with the right framework, tools, and a value-based mindset, product teams can improve how they price, package, and segment their offerings to maximize their solution’s full revenue potential.
This session will discuss best practices and tactics that address some of today’s most challenging pricing scenarios for B2B software, new innovation (AI, IoT), and SaaS.
Scott Miller, CPP, is Founder of Miller Advisors Inc (www.miller-advisors.com), a boutique consultancy specializing in pricing and offer design strategies for B2B software companies. With over 20 years of pricing experience that includes senior consulting roles as well as corporate global pricing director roles with $10B technology firms, Scott is also a partner and lecturer with the International Software Product Management Association (ISPMA) and the Professional Pricing Society (PPS)